blue 1 (bloo) a. 1. of the colour between green and violet in the spectrum, coloured like the clear sky or deep sea. ~collar worker , manual or industrial (opp. to office) worker.
Blue Collar Design Theory
The understanding of Graphic Design has always been relegated to the sidelines of the applied arts community. There are a plethora of general interest magazines that showcase architecture, the decorative arts, product and fashion design with little, if any, mention of the role of the graphic designers who help mold and respond to the world around them. This is, in part, due to the graphic designers' self-absorbed approach to their chosen discipline, clients and the general public.
The role of the graphic designer is that of a social responder and we must begin to effectively communicate this to both the design community and the world.
The Blue Collar theory will help eliminate myths, dispel fears and educate all to a new language and approach for everyone to rejoice in and understand. The Blue Collar Theory places graphic design at the front of the design dialogue.
Blue Collar explores the relationship between the client and designer, explains projects that exemplify this new approach, and more importantly focuses on role of the graphic designer in society.
Blue Collar is the language of the machine shed, the skilled laborer, the printer, the farmer, the factory floor and it is liberty.
Bernard J Canniffe 12 January 2003